The Way Begins Campaign Seeking Business Sponsorships

Volunteers for The Way will soon contact area businesses to raise money for a new youth center behind the Trigg County school campus.

The ministry estimates it will take approximately $450,000 to build the 11,800-square-foot facility. Thanks to countless fundraisers and the generosity of individual donors and area churches, The Way has already raised $220,000.

Fundraising co-chairs Judy Terrell (left) and Martha Davis indicate the building fund's progress.

Fundraising co-chairs Judy Terrell (left) and Martha Davis indicate the building fund’s progress.

“We’re almost halfway to our ultimate goal,” explains Martha Davis, cochairperson of the fundraising committee. “However, with another $30,000, we can secure a bank loan. We hope local businesses will help us get there – and beyond – through their sponsorships.”

Businesses donating at least $100 will be considered sponsors. A business donating $100 to $499 will be designated a bronze sponsor; $500 to $999 a silver sponsor; and $1,000 or more a gold sponsor. Each sponsor will have its company’s name etched on a bronze, silver or gold plaque to be placed on a Wall of Praise in the new facility.

Sponsors will receive other meaningful benefits. Their donations will be tax-deductible. Their business will be featured on The Way’s Facebook page, Twitter account and website. This recognition will include a photo of the owner(s), their comments about The Way, and a short bio of the company. And their business will be listed as a sponsor in a local newspaper ad at the end of the fundraising campaign.

“Few if any of us enjoy fundraising and asking for things,” observes Carl Heckmann, cofounder of The Way. “But we are doing this for the generations of youth whose only hope is Jesus Christ.”